Saturday, April 18, 2009

Selling Opportunity

"Victory at all costs, victory in spite of all terror, victory however long and hard the road may be; for without victory there is no survival." - Winston Churchill

G'day friend,

Long time no see! As might have been gleaned from my last posting, things have been relatively hectic at home. This is perhaps one of the only moments I've had to sit down for a while and share more knowledge with you.

So please - pay attention. I share Gary Bencivenga's (Bencivenga Bullets) view on information: give it to 'em short and quick. I don't intend to "drag" this stuff till it has been bled dry.

As everyone may know, I am very fond of a Customer Rewards system. Winn-Dixie has created an outstanding variation of this program.

What makes this so important? Make them feel special; bring them into the "family."

A membership, customer rewards, frequent flier miles, etc. All of these - tactics.

Will expand on this in a later post!

Over and Out,

Angel Suarez